Fractional Creative & Motion Direction

One director.
Every discipline.
Zero headcount.

Twenty years creating and directing in the creative industry for world-leading brands like IBM, NetApp, Cloudera, PayPal and Bandwidth — now open to help teams like yours.

Book a 30-minute call See engagements

It was the first newly-branded animated video the organization had done — the Verizon Business brand team reviewed it and called it a true best in class example.
Amy McKeelExecutive Director, Ogilvy Denver

This is amazing! So much better than I could have ever imagined!! This is stunning.
Kayla KnowlesMarketing Communications Manager, Syniti — Part of Capgemini

At first glance, I want to say that I’m blown away by the level of detail and ease of use. You are truly bringing this vision to life.
Michelle YanceySenior Manager, Content Marketing, NetApp

Thank you so much for bringing this new product to life for Bandwidth Inc. on such a large stage. Appreciate all your creativity.
Hannah PrengleVP of Global Brand & Demand Generation, Bandwidth

World-Leading Brand Experience

9× Telly Award WinnerLürzer’s Archive 200 Best Worldwide20 yrs Agency · In-house · Studio9× Telly Award WinnerLürzer’s Archive 200 Best Worldwide20 yrs Agency · In-house · Studio

The work isn’t the problem. The absence of direction is.

The issue is that nobody senior is holding the line on it. Hiring a full-time creative director fixes that — in six months, for a six-figure salary, after a search that may not land. You need the judgment now. You may not need it forty hours a week.

Here’s what that gap looks like day to day:

Nobody senior to help nail down the feedback
Campaigns drift off-brand between channels
Talented designers with nobody setting the bar
Agencies deliver output, not the desired outcome
Approval sits with someone too busy to judge it properly

Creative expertise

Nine specialties. Crafted & directed.

9 specialties

Explainers & Content

Events & Experiential

Animation & VFX

Brand Video & Animation

Architectural Viz

Product Motion Design

Digital & Social

Branding & Design

Motion Branding and Systems

Engagements

Two ways to work together.

Both run on the same shape — a three-month minimum. Creative leadership can’t prove itself in four weeks, and neither of us benefits from you judging me on the onboarding period.

01 · Creative & Art Direction

Direction and execution that survives the stakeholder room.

For teams making a lot and directing it thinly — campaigns drifting between channels, designers working under-directed, agencies delivering what you asked for rather than what you needed.

Concept and campaign direction
Brand systems and visual standards
Creative review on work in flight
Team mentorship and craft development
Vendor and agency direction
Input on creative hiring

Twenty years of this at IBM, Cloudera, PayPal and Spectrum Enterprise.

Book a 30-minute call

02 · Motion Direction & Design

Brand in motion that compounds.
Every channel. Every time.

For teams whose motion is bespoke every time — one launch video turning into fourteen deliverables, no system holding it together, and everything queueing behind whoever owns After Effects.

Motion systems, toolkits and templates
Brand motion guidelines
Create or direct explainers, brand films and launches
Event and experiential content
3D, VFX and post oversight
Handover built for whoever comes next

9× Telly-winning motion work for Bandwidth, Verizon Business and NetApp.

Book a 30-minute call

Proof

Twenty years. Mostly in rooms like yours.

Most of my career has been enterprise technology — complicated products with about nine seconds to explain themselves.

9×Telly Awards · 2024–2026
200 BestLürzer’s Archive · Digital Artists Worldwide
20 yrsAgency · In-house · Studio

Client Experience

IBM
NetApp
Cloudera
PayPal
Broadcom
GitLab
IQVIA
Aveva
Qlik
Spectrum Enterprise
Bandwidth
Verizon Business
Novo Nordisk
Toyota Racing
Delta
Michelin
McDonald’s
Syniti
Nucor

Range. I came up through the pipeline — illustration, design, 3D, motion, VFX, compositing, edit, post, web. I’ve done every job I’d be directing. It means I direct in specifics rather than adjectives, and I know when a schedule is honest.

She and her team developed a video for me at Ogilvy for Verizon, right after they went through a huge rebrand. It was the first newly branded animated video the organization has done — and their brand team called it a true best in class example.
Amy MckeelExecutive Director, Ogilvy (Denver)

Thank you so much for bringing this new product to life for Bandwidth on such a large stage. Appreciate all your creativity.
Hannah PrengleVP of Global Brand & Demand Generation, Bandwidth

At first glance, I want to say that I’m blown away by the level of detail and ease of use. You are truly bringing this vision to life.
Michelle YanceySenior Manager, Content Marketing, NetApp

Twenty years of award-winning creation
and direction, pointed at your roadmap.

Book a 30-minute call

How it works

Streamlined process.

A 30-minute call
What’s breaking, who’s on the team, what’s on the roadmap. If a retainer isn’t the right answer I’ll say so — sometimes it’s one project, or a hire.
A written scope
Tier, cadence, what’s in and what isn’t, start date. One page.
Exploration with your team
I look at the work, meet the team, read the brand — before anything changes.
We work
Committed, calendared time. Not squeezed between other clients.
Monthly report and status
Where the work stands, what moved, what’s next. You always see the value the engagement is returning.

The studio

I also run award-winning Banona Studio.

A design and motion studio with a full production team. That means when the direction needs making, there’s a team who can make it.

It also means you should know how the two relate. The retainer and any production work are separate engagements — separately contracted, separately priced. You’re never obliged to use Banona. Plenty of clients keep their own team or their existing vendors, and I direct whoever’s doing the work.

The studio is an option. When the goal is bigger, I bring in my high-caliber team to execute it.

See the studio

The work is already happening. Let’s make it great!

Thirty minutes. A real conversation.

Book a 30-minute call

Based in North Carolina · Working with teams anywhere

The work isn’t the problem. The absence of direction is.

Nine specialties. Crafted & directed.

Explainers & Content

Events & Experiential

Animation & VFX

Brand Video & Animation

Architectural Viz

Product Motion Design

Digital & Social

Branding & Design

Motion Branding and Systems

Two ways to work together.

Direction and execution that survives the stakeholder room.

Brand in motion that compounds.Every channel. Every time.

Twenty years. Mostly in rooms like yours.

Client Experience

Agency partners

Streamlined process.

A 30-minute call

A written scope

Exploration with your team

We work

Monthly report and status

I also run award-winning Banona Studio.

The work is already happening. Let’s make it great!

Brand in motion that compounds.
Every channel. Every time.